Translating Diageo’s Brand into Spatial Narrative

Merak Studio begins by deeply understanding Diageo’s heritage—spanning pioneers like Arthur Guinness and Johnnie Walker—to inform design decisions that resonate with each sub-brand’s narrative. This research-driven approach aligns with best practices for infusing brand identity: discovering core values, defining visual elements (logos, color palettes), and embedding narratives into materials and layouts

Material Authenticity and Sensory Craftsmanship

Curated Material Palette

• Smoked Walnut & Emperador Marble pair refined warmth with sophistication, echoing aged spirits’ hues and aligning with Japandi’s emphasis on natural textures.
• Reclaimed Teakwood Partitions: showcase sustainability and craft, imparting tactile authenticity and reinforcing Diageo’s commitment to responsible sourcing.

Acoustic Control as Brand Expression

• Textured Acoustic Panels behind the Diageo logo not only absorb sound but also serve as subtle brand motifs, ensuring clarity during meetings and reinforcing visual identity.
• Playful Acoustic Elements in the Ciroc Room use bold blue felt panels shaped to mirror the vodka’s energetic branding while providing noise management

Personalized Sub-Brand Spaces

Main Conference Room

Understated Sophistication

Muted beige and earthy browns foster warmth, while a wooden grid ceiling with diffused lighting emulates a skylight, instilling calm focus at any hour. Caramel leather chairs and a central elongated table balance comfort with elegance, and dual Emperador marble pantries add functional luxury.

Ciroc Room

Sleek Luxury

Bold cobalt accents and minimalist veneer tables create a dynamic yet refined atmosphere, reflecting Ciroc’s modern tastefulness. Linear lighting magnifies focus while emphasizing the vodka’s signature palette.

Guinness Room

Heritage Reimagined

Rustic brick walls and barrel-cap ceiling motifs invoke European beer cellars, transporting occupants through time. An etched harp glass motif and integrated acoustic panels blend storytelling with auditory comfort.

Singleton Room

Artisanal Warmth

Golden whisky tones and fish-scale glass patterns pay homage to the salmon motif, crafting a sensory-rich environment that celebrates craftsmanship and fosters creativity.

Royal Challengers Room

Energetic Boldness

Vibrant red upholstery and a prominent golden lion logo energize the space, while textured grey walls with concealed acoustic properties maintain focus and privacy.

Café as a Communal Sanctuary

Diageo’s café exemplifies biophilic design by integrating cascading greenery and earthy tones to connect occupants with nature, reducing stress and enhancing well-being. Perforated ceiling panels conceal vents and create rhythmic visual interest, while polished micro-concrete flooring and warm cabinetry invite relaxed collaboration.